Tiger Woods and caddie Joe Lacava on the 4th tee during the final round of The Masters golf tournament at Augusta National Golf Club. (Photo: Michael Madrid-USA TODAY Sports)
Tiger Woods, the former 14-time major champion, is now a 15-time one, having won the Masters for the fifth time. Plagued by scandal and a body that seems to deteriorate by the year, Woods has lost most of his major sponsors. However, he still carries branded logos on his shirt, bag and clubs.
After a scandal that triggered his divorce, Woods was dropped by sponsors who paid him tens of millions of dollars. These included consultancy Accenture, AT&T, Buick and Gillette. Nike stayed the course. Its founder and former CEO, Phil Knight, would not leave Woods no matter how bad things got. The decision was never fully explained.
Woods has a golf ball endorsement deal with an unlikely candidate: Bridgestone. The Japanese company is barely known in the U.S. golf world. Almost every other well-known golfer plays Titleist, Taylor Made or Callaway balls. He signed the deal in 2016 and first…