SportsPulse: The NFL turns 100. Will it actually survive to reach 200? We take a deep dive into the state of the league and the challenges that could derail the NFL as the undisputed king of American sports.
Jay-Z is all-in with the NFL now.
The hip-hop mogul, whose given name is Shawn Carter and whose economic identity is cemented by a signature lyric – “I’m not a business man; I’m a business, man” – is suddenly the new face of the league’s evolving social justice campaign. And he’s surely the game-changer the NFL needed to revive its sagging Super Bowl halftime show.
Yet as details emerge about the new partnership formally announced on Wednesday linking Carter’s entertainment group, Roc Nation, with another conglomerate, the NFL, I’ve flashed back to the image from a couple of years ago of Jay-Z rocking that Colin Kaepernick jersey on “Saturday Night Live.”
No, the announcement at Roc Nation headquarters with Jay-Z and RG1 (NFL Commissioner Roger Goodell) likely never would have happened if Kaepernick had not taken action.
“This is the next thing,” Jay-Z said during the news conference, addressing Kaepernick’s protests.