FARMINGDALE, N.Y. (AP) — Discovery Inc. purchased Golf Digest on Monday in a deal that will provide exclusive content from Tiger Woods and strengthen its relationship with the PGA Tour as it sets out to build golf’s largest digital network.
Terms of the deal were not disclosed.
The announcement comes nearly one year after Discovery signed a $2 billion deal with the PGA Tour to deliver golf content directly to 220 markets outside the United States over the next 12 years. It then signed Woods to a partnership and formed GolfTV, for which Woods provides content not found anywhere else.
Woods made his only public comments since his winner’s news conference at the Masters in an interview with GolfTV. While the content is distributed to overseas markets, Discovery has been liberal in sharing portions of that interview and other content from golf’s biggest star on social media.
GolfTV recently signed British Open champion Francesco Molinari of Italy to a similar deal.
The purchase from CondeNast, which bought Golf Digest from The New York Times Co. in 2001, allows Discovery to reach golf fans with…